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Uber CEO Became Undercover Boss in Used Tesla, Surprised by Rude Riders

By Liam Hoffmann
Published in Tesla
April 09, 2023
1 min read
Uber CEO Became Undercover Boss in Used Tesla, Surprised by Rude Riders

As reported by CNET, Uber’s CEO, Dara Khosrowshahi, tried being an undercover boss himself by driving a used Tesla in New York City. Khosrowshahi, disguised as a driver named “Bob,” had firsthand experience on how Uber drivers deal with difficult passengers. Little did he know that he would be encountering passengers who showed him disrespect and rudeness. Khosrowshahi shared, “I think there is a difference between being demanding and entitled.” He was referring to a passenger who straightforwardly requested the CEO to assist him with his luggage instead of simply asking for help nicely. Another situation, two passengers were arguing on which route Khosrowshahi should take, and one of them started making derogatory comments towards Uber drivers. Despite having a tough time, the CEO learned valuable lessons that would guide his future decisions, including the importance of respecting and valuing drivers.

The article reveals how Khosrowshahi experienced firsthand the challenges and difficulties that Uber drivers face daily. It provides a glimpse of what it’s like to work for the ride-hailing company, especially when passengers act impolitely. It’s noteworthy that the CEO took the initiative to be an undercover boss even as an established executive. It shows his commitment to understanding and improving the Uber experience for both the drivers and the riders.

In conclusion, Uber’s CEO’s stint as an undercover boss brings to light the important roles drivers play in the ride-hailing ecosystem. It highlights the value of empathy and understanding towards the people who make the service run smoothly. The article demonstrates how being respectful towards everyone, especially those providing service, should always be a priority.


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Liam Hoffmann

Liam Hoffmann

Writer & Tech Enthusiast

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