Tesla CEO Elon Musk promised that his company’s solar roofs would be available for installation in 2019, but a report by the electric-vehicle and clean-energy news site Electrek says that Tesla is “significantly” behind on that goal. Tesla first announced its solar roof project in 2016, but it has been slow to produce and install the product, which aims to replace traditional roofing materials while also generating electricity. This delay comes at a time when the solar industry is growing exponentially, with more and more homeowners seeking to reduce their carbon footprint and lower their energy bills. Although Tesla is a leader in EVs, its slow progress in the solar industry could cost the company market share as competitors continue to innovate and meet consumer demand. For the solar industry to play a significant role in transitioning to a low-carbon future, companies like Tesla will need to accelerate the adoption of solar technology, and fast.
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