Elon Musk wants to launch a Twitter video app for smart TVs to revive falling ad sales

Elon Musk, the billionaire entrepreneur, is planning to launch a new Twitter video app for smart TVs to revive the dropping ad sales of the social media platform. Musk, the CEO of SpaceX and Tesla, is an avid user of Twitter, with over 51 million followers on the platform. In recent years, Twitter had been struggling to keep up with other social media giants like Facebook and Instagram. Due to this, the company had been focusing on introducing new products and features to boost engagement and revenue.

The upcoming app, called “Twitter TV,” will have curated Twitter content that will play as a 24/7 linear video channel on smart TVs. It features videos from publishers and individual users, which will be arranged into channels by topic. The app aims to generate more ad revenue by providing a seamless viewing experience for users and to make Twitter a more attractive platform for marketers targeting TV viewers.

Elon Musk’s announcement about the new Twitter TV app has created a buzz in the tech industry. While it’s unclear when the app will launch, given Musk’s track record for innovation, it’s sure to be a game-changer in the social media and advertising world.

This move by Musk and Twitter coincides with the current trend of people cutting the cord and streaming video content on smart TVs. The app’s target audience is likely to consist of cord-cutters who don’t always have cable TV. The Twitter TV app will provide an additional way for Twitter users to view video content on a bigger screen, which is a win-win for both Twitter and the users.

In conclusion, Elon Musk’s initiative to launch a Twitter video app for TVs has the potential to revamp Twitter’s ad sales and create new opportunities for users. The app’s success depends on how well it can cater to its target audience during these changing times in the streaming industry.