Elon Musk’s latest Twitter controversy involves the acquisition of the handle @NFT. The name, which stands for non-fungible token and refers to digital art sold using cryptocurrency, was previously held by entrepreneur and doctor Preethi Kasireddy, who had used it for years as a personal brand. However, Musk, who has been making headlines for his interest in NFTs and his own digital art sales, was able to convince Twitter to transfer @NFT to him. While Twitter’s policies prohibit the sale of usernames or handles, it appears that Musk was able to use his celebrity and connections to make the swap happen.
The situation has been met with mixed reactions, with some arguing that the move was unethical and sets a dangerous precedent for Twitter ownership. Others note that Musk may have simply been offering a large sum of money or negotiating a private deal with Kasireddy, and that the full story is not yet known.
Overall, the incident raises larger questions about the value and ownership of digital branding, as well as the power dynamic between high-profile individuals and tech platforms. It also highlights Musk’s growing influence and the lengths he is willing to go to maintain his image and status in the world of social media.
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