Elon Musk, the CEO of Tesla, once said that the company would never advertise. However, that has now changed as Tesla just dropped a video advertisement. The ad is for the latest version of Tesla’s Full Self-Driving (FSD) beta software, which is available to select Tesla owners.
The video runs for just over a minute and features footage of the software in action on city streets, highways, and rural roads. The ad showcases some of the advanced features of the FSD beta software, such as navigating through complex intersections, making turns, and even stopping at traffic lights.
Many people are surprised by Tesla’s decision to start running ads. After all, Musk has always maintained that the company’s success has been driven by word-of-mouth marketing and rave customer reviews. However, with the FSD beta software still being tested and not yet available to the wider public, it makes sense that Tesla would want to get the word out to potential customers. The video is sleek and visually stunning, showcasing the potential of the software and leaving viewers with a sense of awe.
The launch of this video advertisement marks a significant shift in Tesla’s marketing strategy. It shows that even a company as successful as Tesla recognizes the importance of advertising in today’s competitive market. It’s also a reminder that Tesla is continuing to push the boundaries of what’s possible with electric cars and autonomous driving technology.
Overall, the video advertisement is impressive and serves as a testament to the innovative capabilities of Tesla’s latest software. It will be intriguing to see how Tesla’s advertising strategy evolves in the coming years and how it will continue to innovate in the realm of electric vehicle technology.
Quick Links