Elon Musk, the CEO of Tesla and SpaceX, has recently hired Joe Benarroch, a former NBCUniversal executive to lead business operations for Twitter. Benarroch will reportedly work under Musk’s guidance to improve Twitter’s user experience and boost the platform’s overall revenue. Musk’s interest in Twitter is not new, as he has been regularly using the platform to interact with his followers and respond to a wide range of topics. Interestingly, Benarroch has extensive experience in the media and entertainment industry, which suggests that Musk may be considering new ways to integrate Twitter with other forms of media. Overall, this move by Elon Musk could have significant implications for Twitter’s future, especially as the platform faces intense competition from other social media platforms such as Facebook and Instagram. It will be interesting to see what new developments come from this partnership between Musk and Benarroch.
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