Florida Governor Ron DeSantis has signed a bill that blocks direct-to-consumer car sales, but with a carveout for Tesla. The legislation requires that all new car purchases must be made through franchise dealerships, giving traditional automakers a significant advantage over innovative new players in the market. The new law is expected to stifle competition and innovation in the car industry, as it effectively shields traditional dealerships from new market entrants. However, Tesla has secured an exemption, which allows it to sell its cars directly to consumers. The exemption is limited to companies that only produce electric cars and have no franchised dealerships in the state. This move has been viewed as a victory for Tesla, which has long been pushing for the right to sell its cars directly to consumers. This legislation will have significant implications for the future of the automotive industry, as it could pave the way for other states to follow suit. It remains to be seen how the industry will respond to this new legislation and whether it will have a positive or negative effect on consumer choice and innovation.
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