So, I just read this article about Anupam Mittal, the CEO of Shaadi.com and investor on “Shark Tank India”, who lost his Twitter blue tick and apparently gave up on his plan to buy a Tesla car because of it. Crazy, right?
Anyway, the article explains that Mittal was previously verified on Twitter and had proudly shared his blue tick achievement on social media. But for some reason, he lost it, and instead of following up with Twitter to get it back, he decided to ditch his plan to buy a Tesla as a form of protest.
Now, I’m not exactly sure how losing a blue tick and not buying a Tesla car are related, but apparently, Mittal felt like he had been slighted by Twitter and wanted to show his dissatisfaction. Maybe he just didn’t want to give Elon Musk his business, who knows?
As someone who isn’t verified on social media (yet), I can’t say I fully understand the importance of a blue tick. But I do know that Mittal’s decision highlights the significance that social media has in our lives and how seriously some people take it. It’s also interesting to see how a personal disappointment can affect a business decision.
Overall, I think this article is a reminder that social media verification, while it may seem trivial to some, can have a big impact on a person’s self-worth and decision-making. And who knows, maybe one day I’ll get that blue tick and have to make important choices based on it.
Quick Links